Film & Creative director - london

Info

About

Priya Ahluwalia is a London-based film and creative director who creates commercials, music videos, and short films for global brands, artists, and cultural institutions.
Alongside her directing practice, she is the Founder and Creative Director of Ahluwalia.

background

Ahluwalia's film career began with a commissioned film for Gucci. She has since directed and creative directed shorts, multi-film campaigns, commercials, and brand collaborations for the likes of PUMA, Vogue, Levis, Nike, Microsoft, and AKT. In 2025, Priya directed the latest TVC in the groundbreaking Sport England This Girl Can campaign.

approach

Ahluwalia's work moves across fashion, music, sports and contemporary culture, combining cinematic storytelling with distinctive visual language.